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Data Cleansing

Data scattered across different platforms is a challenge to consolidate and manage. Save time and expense and ensure your sales promotions target the correct people, with an up to date and accurate database.

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Data Cleansing

Data Cleansing: Poor data quality costs organisations millions of pounds each year in wasted time, lost opportunities & unnecessary expense (Postage, Promotions, Brochures etc). Poor data management can lead to multiple systems, work duplication and wastage with conflicting or inaccurate information for the same products, services or people.

Data scattered across different platforms is a challenge to consolidate and manage. Save time and expense and ensure your sales promotions target the correct people, with an up to date and accurate database.

What is Data Cleansing

Data Cleansing, put simply is a process to improve the quality of your data within your database, to save you time and increase revenue. This could include live clients, ex clients, active and non active prospects and even competitors or suppliers or any combination of the same. During the process, the database in analysed to identify and then remove/ amend data that is:

  • Incorrect
  • Incomplete
  • Irrelevant/unnecessary
  • Duplicated
  • And to comply with incoming GDPR regulations.

Our Data Cleansing Technology

Whilst data cleansing is a process widely adopted by the largest of companies, your data should be considered to be one of your company’s main business assets and therefore maintenance of it, one of your main priorities.
Here at DSC Telemarketing, we can either carrying out this process bulk for a specific list or on regular and ongoing basis, specific to your individual needs.

The Importance of Data Cleansing and Clean Data

Like many of us in business today, we can all appreciate the value and dependence we have on data. Data Cleansing should be of particular importance to you if your business works with any kind of lists of data. We often see this in large organisations such as banks and government institutions. Nevertheless, we are also seeing increasing instances of small to medium enterprises who are superseding larger organisations. If you fit in to the aforementioned paradigms then you can appreciate how quickly a database can be comprised and ineffective if left untreated. Armed with the knowledge and experience of just how quickly inaccurate data levels can escalate, we strongly recommend data cleansing on a regular basis. The time and other financial benefits to your business far outweigh the costs.

Maximise your telemarketing success

What are the benefits of data cleansing?

Significantly reducing cost and increasing efficiency – time is money. Don’t waste money and valuable resources contacting your new or existing clients and suppliers with inaccurate, incomplete or invalid data. Think about the number of times your team are in contact with prospects, clients and suppliers by phone, email, post or social media. What impression do you give if you are asking for the wrong person or sending an email to an inaccurate email address etc? More worrying, how much time is being wasted duplicating work and scrambling around for the right information? Accurate data boosts connection rates on all platforms and increases new and repeat business.

Improve response rates – see an equal return with clean data

Improve brand perception – more often than not, first impressions matter. Duplicate and/or inaccurate details can have detrimental effect a brands perception of organisation and efficiency

Best practice – provide a tick in the box with Direct Marketing Association guidelines, GDPR and ICO regulations.